[Partner Studio] — Retention Turnaround
- Game
- [Confidential — Mobile RPG]
- Genre
- RPG / Live Service
- Platform
- iOS · Android
- Our Contribution
- LiveOps & Retention
A live mobile RPG was bleeding D30 retention. We embedded a LiveOps squad to overhaul the seasonal event cadence, rebalance the economy, and ship predictive churn alerts.
Problem & Solution
- Problem
- D30 retention dropped 6 points YoY; event engagement was below benchmark.
- Solution
- New live event framework, churn-prediction model wired to in-game offers, weekly A/B testing cycle.
The Approach
Retention this far into a title's life rarely fails for one reason. We started with two weeks of pure diagnosis — sessionizing telemetry, mapping the drop-off funnel day by day, and interviewing the live team — before touching a single system. The headline finding: the event calendar had gone stale and the late-game economy starved returning players of meaningful goals.
How We Worked
Diagnose
Rebuilt the retention funnel from raw events and isolated the exact days and cohorts where churn spiked.
Reframe the Live Calendar
Replaced ad-hoc events with a repeatable seasonal framework — themed arcs, predictable cadence, and clear reward ladders.
Wire Prediction to Action
Shipped a churn-prediction model whose scores fed directly into targeted, time-boxed in-game offers.
Test Weekly
Stood up a weekly A/B cadence so every economy and event change was measured, not assumed.